Publishers struggle to monetize their content
Subscriptions and ad revenues are not enough
Too many paywalls
Readers cannot subscribe to all sites
Ad revenues blocked
Too many ads give a bad experience and get readers to install adblockers
How many different publishers do consumers regularly read content from each week?
1 or 2 sources
3 to 8 sources
9 to 15 sources
Over 15 sources
(Source: The Media Briefing @MediaBrief)
Adblock penetration per online capita
Current industry practices present a hard limit to content consumption
(map by PageFair)
Centify is offering publishers new ways to monetize their content :
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Pay to access a page
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Pay to remove ads
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Subscribe for 1 day, 1 week
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Donate
New revenue models for :
Medias
Media sites can get paid to remove ads, to access specific content or for a short period subscription.
Blogs
Monetize their content easily with small amount donations on every page.
Streaming
Instead of a monthly subscription, streaming service can now charge for every song or video played.
Video Games
We dream of a future where gamers will be able to pay only for the time they actually spend playing the game.
Books
Why not paying by the page or chapter read?